Blog
Behind the Seams: Our Creative Process
AAhmed Khan
•September 15, 2024It all starts with an idea. Our design team gathers inspiration from a multitude of sources – art, nature, history, and global cultures. This inspiration is translated into mood boards, sketches, and digital renderings. Once a concept is solidified, we move into material selection, sourcing fabrics that align with the design’s aesthetic and our quality standards.
Prototyping is a crucial phase where we create initial samples to test fit, drape, and construction. After refinements and approvals, the collection moves to full production. It is a collaborative journey involving designers, pattern makers, and skilled artisans, all working together to bring the vision to life.