About Dhaagay
Weaving a legacy of fashion, from heritage to horizon.
Our Story
Founded on the principles of artistry and integrity, Dhaagay began as a boutique fashion label celebrated for its unique fusion of traditional craftsmanship and modern aesthetics. Our name, meaning 'threads' in Urdu, symbolizes the connections we forge—between past and present, design and production, and our brand and yours.
Over the years, our expertise deepened, and our vision expanded. We recognized the challenges that fashion brands face in a complex global market. This inspired our evolution from a design-focused brand into a full-service buying house. Today, Dhaagay stands as a trusted partner for brands worldwide, offering end-to-end solutions that honor the creative process while ensuring seamless execution.
A Message from Our Founder
Dhaagay was born from a passion for storytelling through fabric. We believe every thread has a tale, and our mission is to help brands tell their stories authentically and beautifully. Our evolution into a buying house is a commitment to supporting the fashion community with the same dedication to quality and creativity that defined our own collections.
- Uzma Baig, CEO & Founder
Meet Our Team
CEO & Founder
With over 20 years in the fashion industry, Uzma Baig founded Dhaagay with a vision to blend Pakistan's rich textile heritage with contemporary design. Her leadership has been pivotal in transforming Dhaagay into a global name.
Head of Design
Ahmed is a creative force, known for his innovative approach to design and his passion for sustainable materials. He leads the R&D team, pushing the boundaries of fashion.
Director of Operations
Fatima ensures that the entire process from procurement to delivery runs like a well-oiled machine. Her expertise in logistics and quality control is unmatched.